Advertisements
Advertisement series
The Gütegemeinschaft places advertisements in selected journals of the construction trade press and other prints of relevant to the industry (publications of associations, conference proceedings, exhibition catalogues, etc.). This allows the advertisements to reach both contractors and clients for sewer construction projects. Detailed information can be found in the press reviews.
The advertising concept of the Gütegemeinschaft Kanalbau is based on a modular system of fixed and interchangeable components. Alongside the "Güteschutz Kanalbau" label among the fixed components are the logo of the RAL-Gütegemeinschaft Kanalbau and the reference to the website of the Gütegemeinschaft Kanalbau: www.kanalbau.com.
In addition to the various messages, the interchangeable components include large-format photographs that are compiled in advertisement series:
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Towns and cities and their historic sewers The series of advertisements highlights the economic importance of quality and associated with it, professional construction. The photos show sewers and sewage structures which are still in operation today in different sewage networks and/or municipalities. In each case, the slogan "Quality is worth a lot" is linked to them. The locations of the historical sewers are marked on the sections of a city map and briefly described in the text. |
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Logo & helmets The "Logo & helmets" series of advertisements emphasises the statements "Professionals for the construction site" and "Insist on quality, create value" in a scaled-down presentation. The respective slogan with the corresponding motif emphasises the importance of professionally qualified companies and engineering consultants on construction sites. They are the professionals for construction sites. The link to the RAL quality mark underlines the quality and reliability of the work. |
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Skylines The "Skylines" series uses large-format photomontages to present urban areas in combination with technical motifs and a variety of messages. Test engineers are shown going about their daily work on building sites and in discussion with planners and network operators. The collages illustrate the importance than an intact underground pipe system has for the living space above it. |
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Infrastruktur im Fokus The "Infrastruktur im Fokus" series showcases a variety of living spaces shaped by man, such as an urban environment, transport infrastructure and residential areas. These highlight the importance of an intact underground pipe network for the areas above ground. |
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Test engineers on site
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Clients and network operators
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